A note for business owners, revenue leaders & P&L owners
The people driving your revenue are not on your payroll.
Growth is broken. You're paying for the wrong things. There is a better way—and it's been hiding in plain sight.
Growth is broken. You're paying for the wrong things. There is a better way—and it's been hiding in plain sight.
I've been working on the same problem for over two decades, even when I didn't have words for it: What actually causes revenue? Not what gets credit. Not what looks good in a dashboard. What truly moves a human being from "I've never heard of this" to "I trust this enough to buy."
"The internet runs on influence, but the commerce stack only pays for the last moment."
My first chapter was Runa—we joked it stood for "Revenue Ultimately Needs AI." We built a seamless way to measure incremental lift without forcing operators to become statisticians. Then we did something unusual: we charged 20% of the topline we drove. No license fees. No activity metrics. If we made you money, we got paid. One of the earliest outcome-based SaaS models.
That experience burned in a lesson I've never forgotten: you can build a real business on incremental sales, without owning inventory, without capital risk. You just need to prove the value—transparently.
Then I watched something that bothered me deeply. Even well-intentioned affiliates—people who worked hard, drove real engagement, built genuine trust—were losing their compensation the moment someone didn't click-and-buy immediately. Mid-stream influence—the story, the share, the conversation that planted the seed—was lost in the ether. Not because brands didn't want to pay for it. Because the system had no way to see it. And if you can't get paid for real contribution, most people simply won't participate.
"Coselling isn't softer capitalism. It's more accurate capitalism."
Each company after that clarified one more piece of the same system. Quintype showed me content drives commerce. Shoptype showed me community amplifies it. Selltype showed me that agents need real-time knowledge to be effective. And Coselling is the mechanism that coordinates and orchestrates all of the above—so every contribution can be recognized and rewarded.
At some point I fell into the rabbit hole of human consciousness, and I can only see things as whole systems now. And when you look at commerce as a whole, you see the next question forming: in a world moving toward AI and agents, what does human income become? Coselling is my answer—a model of natural, peer-to-peer, passion-based commerce built for the post-employment future of work.
Read the case →You feel it every quarter. CAC is up. ROAS is down. And somehow, you still can't explain where your best customers actually came from.
The click that gets credit is rarely the one that created the sale. Dozens of conversations, shares, and stories happened before that moment—and none of them got paid.
Amazon, DoorDash, Meta, Google. They sit between you and your customer, charge you for access, and keep the relationship. Your margin funds their moat.
Your largest volume channel delivers the least margin—and zero customer data. You're growing revenue without growing relationships.
Millions of people would happily share what they love—if they knew their contribution counted. But today's affiliate model only pays the last click. Real influence that happens earlier in the journey? It disappears. Untracked. Unrewarded. So most people simply don't participate.
Digital advertising is more expensive and less effective every year. The signal-to-noise ratio is collapsing. And yet most growth budgets are still 80% ads.
As AI agents mediate more discovery and purchasing, the question becomes: who gets paid when an agent influences a sale? The current system has no answer.
You just can't see it. And you definitely don't pay for it. Coselling changes that.
It's not that brands are choosing to ignore earlier influence—they simply have no way to see it, track it, or reward it. Coselling changes that. When every touchpoint in the chain is attributable and payable, a whole new class of contributors can participate—people who are passionate but not pushy, who influence without pressure, who would share if they knew it counted.
Founder-to-founder memos on growth, attribution, community commerce, and the agentic future. No fluff.
The metric you trust most is the one most likely to mislead you. Here's what's really happening upstream of the sale.
They're your customers, your community, your fans. They're selling every day. And you're not paying them a cent.
When an AI agent influences a purchase, the current attribution system has no answer. Here's what needs to change.
The next commerce layer isn't a platform. It's a network of trust. And it's already forming around you.
AI is not just changing work. It's changing what income means. Coselling is one answer to a very human question.
How to grow revenue without increasing ad spend, surrendering margin to platforms, or guessing attribution.
Cash-flow positive ROI in 3 quarters or less. Here's how it works in practice.
Map your value flows. Identify who already influences your sales—customers, creators, communities, publishers. Define KPIs and goals. Integrate Coselling.ai.
Onboard your first vendors and cosellers. Run a closed pilot. Track the chain of influence in real time. Watch cash flow begin.
Open your network. Scale to 100+ vendors and 250+ active cosellers. Automate payouts. Let the flywheel compound.
Success-based distribution. First-party customer data. Owned relationships. A coseller network that grows with every sale—without increasing ad spend.
Early innovators building category-defining platforms on the coselling model.
Transforming wine passion into a distributed commerce network. Wine lovers become cosellers—sharing what they love, earning from every sale they influence, with zero inventory.
Authentic health conversations tied directly to commerce. Community members earn by sharing real experiences—turning trust into a transparent, success-based revenue channel.
We're building coselling networks across industries. If you see the opportunity in your space, let's talk.
Start a networkIf this resonates—and you want a better way to drive revenue without becoming more dependent on platforms—there are three ways to start.